The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
Lite Originals
Agency: Juniper Park\TBWA Communications / Toronto
Client: Miller Coors
Category: Promotional / Posters - Series
Points: 25.0
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy
Category: Innovation in Interactive / Experiential
Points: 25.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 25.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Craft / Use of Visuals
Points: 25.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Innovation in Design / Moving Image
Points: 25.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Craft / Animation - Single or Series
Points: 15.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 15.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft - Editing / Single
Points: 15.0
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy
Category: Experiential / Digital Installations
Points: 15.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Social Engagement / User-Generated Content
Points: 15.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 15.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Social Engagement / Community Building
Points: 10.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Location-Specific Video
Points: 10.0
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Craft / Writing - Campaign
Points: 10.0
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy
Category: Use of Technology / Augmented Reality (AR)
Points: 10.0
Alexa Loses her Voice
Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA
Client: Amazon
Category: Television / Long Form - Single
Points: 10.0
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London
Client: Expedia
Category: Mobile / User Experience
Points: 10.0
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Craft / Sound Design - Single or Campaign
Points: 10.0
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki
Client: Finavia
Category: Events & Experiential
Points: 10.0
Climate Change
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Craft / Sound Design - Single or Campaign
Points: 10.0
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Craft / Sound Design - Single or Campaign
Points: 10.0
Alexa Loses Her Voice
Agency: Hungry Man Productions / Los Angeles + Lucky Generals / London + D1 / Los Angeles
Client: Amazon
Category: Craft - Direction / Single
Points: 10.0
Penguin Frozen Storybook
Agency: TBWA\ / Shanghai
Client: Penguin Books
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 10.0
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria
Category: Branding
Points: 10.0
Lite Canimations
Agency: Juniper ParkTBWA Communications / Toronto
Client: Miller Coors
Category: Moving Image / Series
Points: 10.0
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue
Client: Expedia
Category: Interactive Video
Points: 10.0
The Archives
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft - Cinematography / Single
Points: 10.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft - Cinematography / Single
Points: 10.0
Loving Bangkok Night
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Craft / Photography - Single or Campaign
Points: 10.0
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria
Category: Craft / Illustration - Single or Series
Points: 10.0
Fly on the Bedroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands
Category: Broadcast / Any Length - Single
Points: 2.0
The Safest Embrace
Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris
Client: Michelin
Category: Publishing / Newspaper - Campaign
Points: 2.0
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands
Category: Craft / Sound Design - Single or Campaign
Points: 2.0
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands
Category: Craft / Writing - Campaign
Points: 2.0
Fly on the Living Room Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands
Category: Broadcast / Any Length - Single
Points: 2.0
Fly on the Bathroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands
Category: Broadcast / Any Length - Single
Points: 2.0
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands
Category: Broadcast / Any Length - Campaign
Points: 2.0
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Broadcast / Any Length - Single
Points: 2.0
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Broadcast / Any Length - Campaign
Points: 2.0
A.I.
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Craft / Sound Design - Single or Campaign
Points: 2.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Branded Social Channel
Points: 2.0
Dark Diaries
Agency: HEIMAT / Berlin
Client: Free Democrats
Category: Craft / Use of Visuals
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Innovation in Social Media
Points: 2.0
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Real-Time Response / Activity / Proactive Communications
Points: 2.0
Roll
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 2.0
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon
Category: Craft - Writing / Single
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Editing / Single
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Cinematography / Single
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 2.0
Behind the Post
Agency: MALFOR GOOD / Los Angeles + Tool / Los Angeles
Client: One Love Foundation
Category: Digital / Social Media
Points: 2.0
Client:
Miller Coors
Title:
Lite Originals
Category:
Promotional / Posters - Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Use of Visuals
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Innovation in Design / Moving Image
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Animation - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
Sway
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Sway
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Experiential / Digital Installations
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Apple
Title:
Sway
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Social Engagement / Community Building
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Flight Centre
Title:
World Gone Mad
Category:
Craft / Writing - Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Responsive Environments Bronze Pencil
Points:
10.0
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Visit Britain
Category:
Mobile / User Experience
Award:
2018 UX / UI Bronze Pencil
Points:
10.0
Client:
Flight Centre
Title:
Knowledge
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Finavia
Title:
#LIFEINHEL
Category:
Events & Experiential
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Flight Centre
Title:
Climate Change
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Flight Centre
Title:
World Gone Mad
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Amazon
Title:
Alexa Loses Her Voice
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Penguin Books
Title:
Penguin Frozen Storybook
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Branding
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Miller Coors
Title:
Lite Canimations
Category:
Moving Image / Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Visit Britain
Category:
Interactive Video
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Apple
Title:
The Archives
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Sway
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving Bangkok Night
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Tiger Brands
Title:
Fly on the Bedroom Wall
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Michelin
Title:
The Safest Embrace
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Living Room Wall
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Bathroom Wall
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Flight Centre
Title:
Knowledge
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Flight Centre
Title:
World Gone Mad
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Flight Centre
Title:
A.I.
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Free Democrats
Title:
Dark Diaries
Category:
Craft / Use of Visuals
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Apple
Title:
Roll
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
One Love Foundation
Title:
Behind the Post
Category:
Digital / Social Media
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
